Morgan Ceramics
View all case studies >161% Year-on-year increase in leads purely from non-brand keywords.
Morgan Ceramics have been a Coast Digital client since 2008 and are a leading global provider of advanced materials and components.
Benefitting from a full suite of digital marketing services their key objective was to increase leads through a portfolio of 20+ website.
Using a blend of search marketing and CRO, targets were set to increase leads by 15% over 12 months.
From extensive analysis of brand and non-brand keywords, quick wins and long term targets were identified.
These keywords would maximise relevant SEO and PPC traffic to key products, whilst website content and PPC ads were tailored to better engage with visitors.
Throughout, Coast Digital understood that catering for engineers’ technical requirements was vital in deploying a successful digital marketing strategy.
By focussing on the needs of users and the technical nature of enquiries it was possible to implement a strategy that utilised many facets of digital marketing.
Such an approach to search ensured visibility for relevant terms whilst the restructuring of content and pages helped to engage with customers. The result was a 150% increase in website leads across the portfolio of websites.
Stephanie Henwood,Marketing Manager, Digital Media,Morgan CeramicsCoast Digital’s experts work closely with you every step of the way.
Annual targets exceeded by 115%
If you would like to see how we could achieve these results for your business, please get in touch.
Contact us today