A strategy based on search visibility
From extensive analysis of brand and non-brand keywords, quick wins and long term targets were identified.
These keywords would maximise relevant SEO and PPC traffic to key products, whilst website content and PPC ads were tailored to better engage with visitors.
Throughout, Coast Digital understood that catering for engineers’ technical requirements was vital in deploying a successful digital marketing strategy.
Integrated digital marketing that achieved the primary commercial objective
By focussing on the needs of users and the technical nature of enquiries it was possible to implement a strategy that utilised many facets of digital marketing.
Such an approach to search ensured visibility for relevant terms whilst the restructuring of content and pages helped to engage with customers. The result was a 150% increase in website leads across the portfolio of websites.