Morgan Ceramics Blog
View all case studies >Morgan Ceramics is a global developer of advanced materials solutions and part of the FTSE 250 listed Morgan Crucible Company plc.
As part of the wider social media strategy, blog content was needed to provide consistent and regular fuel for social platforms.
Despite extensive knowledge in-house, finding the resources to author blogs was challenging.
Due to the technical nature of advanced materials authoring blogs required a robust information gathering process.
Subject groups were chosen collaboratively and a set of briefing questions was created for each blog topic.
Briefing materials were sent to key personnel, allowing them to contribute whilst minimising the impact on performance. Authoring blogs from their insights ensured accurate and valid opinions were presented.
By cutting the time needed internally for writing blogs a steady stream of content was achieved. Regular briefing calls determined topics and how blogs were used to support social media and search activities. The results were an increase in blog views and importantly, more visitors entering the website through the blog.
Stephanie Henwood,Marketing Manager, Digital Media,Morgan CeramicsThey are a fun company to work with and they really enjoy what they do!
77% increase in website visitors entering through the blog
If you would like to see how we could achieve these results for your business, please get in touch.
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