Malmö University
View all case studies >Malmö University is an educational facility and centre of learning based in the south of Sweden.
In order to maximise their appeal with overseas students they wanted a review that would focus on their target audience and online presence.
The motivations behind the review were to increase the visibility and prestige of Malmö outside of Sweden.
Interviews with overseas students from a local university were deemed key to understanding user motivations and how they interacted with the Malmo website.
Expert reviews were also conducted to evaluate the sitemap, navigation schema, website messaging and social media presence.
Over the space of 3 weeks the review project was completed, with a suite of documents being delivered to the Malmö team.
The review pieces not only highlighted the issues, but provided recommendations for specific areas for improvement on the website and social media platforms.
Recommendations combined with the on and offline insight provided by the contextual interviews gave Malmö University the means to shape future strategy and achieve immediate goals.
John Wedderburn,English Information Officer,Malmo UniversityCoast Digital’s reviews were professionally delivered, provided a good basis for reflection and included clear recommendations
Review findings & recommendations provided in just 3 weeks
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