Hamilton Fraser
View all case studies >Hamilton Fraser is a specialist insurance provider that required an online presence for their Landlord Insurance & Cosmetic Insurance offerings.
The challenge was to increase visibility for both offerings, whilst ensuring that a distinction between the two was achieved.
It was also important to understand the needs of users for each offering, to ensure an engaging experience.
User interviews were conducted and the existing site was reviewed.
The research revealed that 2 separate websites would be key in delivering an experience based on users’ needs.
From a search perspective, separating the offerings also provided greater potential for visibility online.
The process required rebranding the two offerings as Total Landlords Insurance and Hamilton Fraser Cosmetic Insurance. Subsequently brand guidelines, information architecture and designs were delivered for both.
Recognising early on that dividing the offerings would provide the greatest potential for success helped to shape the entire strategy. A user led approach also ensured that an appropriate experience was delivered to customers, increasing both visibility and conversions in the long term.
Natalie Crane,Coast Digital took our business objectives and delivered websites that through online marketing activities are going from strength to strength.
52% Uplift in traffic from search engines
If you would like to see how we could achieve these results for your business, please get in touch.
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