Case Study

Gatwick Parking

A user focused design to achieve higher revenues

Gatwick Parking were in need of a new and responsive website optimised for mobile devices, but they also wanted a user focused design that could deliver them more revenue.

Gatwick Parking are the official Gatwick Airport parking provider. They offer a premium vehicle parking service, award-winning safety and security, and the closest parking distance to both Gatwick Airport terminals.

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Promoting the perks of higher packages

The main objective of the design was to improve user journeys and the mobile/tablet experience, whilst also increasing average order value (AOV) and transaction values.

The redesign also presented an opportunity for a modern structure and design that better emphasised the unique selling points of Gatwick Parking.

The design needed to quickly educate customers on the different parking options available, promoting features like car cleaning, valet, and a stay overnight in Gatwick Parking’s hotel. To increase AOV, the design also needed to showcase VIP packages and added incentives as a way to improve this part of the holiday experience.

 

we employed our understanding of consumer psychology and behavioural design

 

Design with a strong commercial objective

Following a workshop and briefing session with the client to help us better understand their requirements and customer needs, we commenced wireframing visual design.

To help the client meet their objectives, we employed our understanding of consumer psychology and behavioural design, and implemented persuasive design techniques to help:

  • Remove the negative connotations associated with paying for parking
  • Help customers see the value of the Gatwick Parking experience
  • Promote package deals featuring the on-site hotel and restaurant

Although Gatwick Parking was usually higher priced than some of its competitors, none of them could match the proximity to the airport or the enjoyable, stress reducing extras offered by Gatwick Parking – so communicating these benefits was essential.

Coast Digital completely got what we needed – it was a real meeting of minds.

Gatwick Parking
laura

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