Essex County Council
View all case studies >Essex County Council (ECC) is responsible for the running amenities and services within Essex.
As part of a corporate transformation project towards a self service website, they required information architecture to provide future direction.
The driving force behind the project was improving customer care whilst cutting the costs associated with traditional channels.
Briefing, workshop and analysis processes were carried out to understand the issues and marketplace.
A change in emphasis from informational to transactional was developed to help reduce demand on telephone and paper based services.
Wireframes complete with content were developed to illustrate a user journey towards a transaction, these were then designed before being presented back to the ECC project team.
Investing time in the briefing and workshop phase made it possible to conceptualise multiple wireframes and user journeys. Content and visual designs helped to achieve buy-in from internal stakeholders as it demonstrated tangible future directions.
The fall in website bounce rates and increase in page views per visit since launch demonstrates that the time invested in developing wireframes has achieved positive changes for ECC website visitors.
Martin Chaney,Coast Digital turned round a difficult brief against tight deadlines. We're very pleased with the new design and it is helping us achieve our customer service goals.
PSDs, HTML/CSS were delivered ready for implementation
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