In this post, we’re going to look some examples of how filters can be used to make Analytics much more powerful. Some are quite straightforward and will be suitable for most Analytics installations, but others are more specialist and will appeal to the proficient and data-hungry analyst. Read more >
One of the great strengths of Google Analytics is its adaptability, allowing you to press it into service when you need to measure metrics in complex or unusual situations. Read more >
Many companies add blogs to their websites with the sole intention of bolstering their SEO efforts. And why not? It’s a simple and effective way of generating fresh content that the search engines will love. Read more >
As we entered the new decade (not a patch on the passing of the millennium), Google announced it had been blogging officially for five years. Read more >
One of the most useful ways of using Google Analytics to identify potential problems on your website is by implementing 404 tracking. A 404 page indicates that your server could not find the resource requested by your visitor, but only tracking can tell you why. Read more >
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