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Feb 09
18
Feb 09

Using Google Analytics to measure SEO campaign performance

by James Fairweather
It's very easy to see how effective a PPC campaign is proving to be, with conversion and e-commerce tracking metrics available in most web analytics packages on the market today. Read more >
10th Feb 2009
9th Feb 2009

Media integration - do you oohgle?

by Robin Moore
The advert had me pretty confused. Why would a company make the effort to promote itself but not encourage me to do something? There was no text this number, call our sales team or visit this website. Very odd. Read more >
5th Feb 2009

How to optimise your Google Base feed

However, to get the most out of Google Base, its important to optimise your feed. Particularly because when the shopping results appear in the SERPs, only the top three for shopping will be shown. The algorithm for product search is not as sophisticated as the SERPs algorithm it is... Read more >
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