After the technical detail of the last few posts, I’m quite relieved to tackle a couple of more straightforward topics – dashboards and automatic reporting. Read more >
Google Analytics makes our lives very easy when it comes to dividing our traffic sources into easily manageable chunks. It automatically splits out non-paid search traffic and paid traffic from Adwords. It also tells us about keywords from all the search engines, plus referrals and direct traffic. Read more >
Google Analytics ‘goals’ allow you to measure specific actions that users carry out on your site. They can track events like a submitted enquiry form, a brochure download or a completed transaction. That’s why it’s important to set up sensible and comprehensive goals from the outset – only then will... Read more >
Welcome to the first post in a new Coast Digital series designed to help you unleash the power of Google Analytics (GA), the enterprise-class web statistics service. Read more >
Yesterday Google took another step towards controlling the internet with the launch of yet another free service, Google Public DNS – and I can’t help but wonder why it has made this move. Read more >
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