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29
Jan 09

Integrated digital marketing keeps pizza on the menu

Almost from the onset of the downturn it feels like my friend Pizza Express has been looking after my interests by offering me all sorts of discounts, vouchers and other incentives to encourage me to continue eating out on a regular basis. Read more >
23
Jan 09

New Yahoo! PPC gambling guidelines

by A Staffer
In essence, prior to this change Yahoo's Gambling Guidelines did not permit advertisers to bid on keywords such as football, wimbledon basically general sports related terms (teams, sports, events, gambling games etc) without a modifier. This meant you had to bid on football BET or poker WAGER'. Read more >
15
Jan 09

2009: the year online & offline become one

This migration in our shopping habits will become overt in 2009 and we can definitely expect to see many top e-tailers going head-to-head. Also expect the birth of many new independents, looking to cash in on the opportunities. And lets not forget comparison websites, which will continue to capitalise on... Read more >
09
Jan 09

Latest advice about advertising gambling on AdWords

by A Staffer
Read more >
8th Jan 2009

Google AdWords gambling update - 8 January 2009

by A Staffer
6th Jan 2009

iPhone applications & the marketing of reality TV

For example, not so long ago I was watching X-Factor and going through my iPhone when I realised that an X-factor iPhone/mobile application would be ideal for avid fans. Though I am far from being a diehard X-Factor fan, I confess I would download it were it available. Read more >
6th Jan 2009

Google's AdWords PPC campaign targets broad online marketing terms

by James Fairweather
Essentially, this move finds Google using their own system to encourage the use of AdWords over competitor offerings and solutions, such as -online marketing agencies, Yahoos Search Marketing and MSNs AdCenter something which will become more relevant following the ending ofthe Google Best Practice Funding scheme last month. Read more >