One of the key attributes of digital marketing has always been measurement and as digital marketers we are blessed that we can use tangible metrics that bring transparency and accountability to our activities. But as the industry becomes more advanced and grows up, I am increasingly making the realisation that... Read more >
Social media is becoming an increasingly large element within the B2B marketing landscape and with 79% of B2B markets feeling that social media is relevant to B2B organisations (The B2B Barometer, 2011) this is unsurprising. Whilst everyone seems to agree that it is relevant, there is far less consensus... Read more >
It’s fair to say that Econsultancy are known for their love and immersion within the retail sectors. As B2B marketers themselves though it’s no surprise to see more and more content coming from their Clerkenwell tower dedicated to B2B. Read more >
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