Ever since Microsoft’s ‘decision engine’ Bing was revealed back in May 2009, a lot of website owners have asked themselves three questions. How do I rank highly in it? Is it different to Google? And most importantly: Will my… Read More >
One of the most useful ways of using Google Analytics to identify potential problems on your website is by implementing 404 tracking. A 404 page indicates that your server could not find the resource requested by your visitor, but… Read More >
Once again, U2′s Bono has begun the New Year by announcing that he’d like not only like to have his cake, but that he intends to gobble it all up. By himself. If you’ve emerged from the festive season… Read More >
After the technical detail of the last few posts, I’m quite relieved to tackle a couple of more straightforward topics – dashboards and automatic reporting. The tips coming up in today’s blog will help speed up basic reporting within… Read More >
Google Analytics makes our lives very easy when it comes to dividing our traffic sources into easily manageable chunks. It automatically splits out non-paid search traffic and paid traffic from Adwords. It also tells us about keywords from all… Read More >
When you’ve got your Analytics account up and running, you can start tracking the more advanced features on your site. Event tracking is a more recent (June 2009) addition to the Google Analytics toolset, and it allows you to… Read More >
This week Facebook started rolling out changes to the way in which it manages privacy for over 350 million users. This is no small task, and Facebook has done well to keep everything simple and straightforward. When you log… Read More >
It’s no secret in the Coast Digital offices that I am not a fan of Apple’s iPhone; and that’s why I opted for an HTC Hero on a tariff from Orange. Without doubt, it is the most amazing phone… Read More >
What are goals? Google Analytics ‘goals’ allow you to measure specific actions that users carry out on your site. They can track events like a submitted enquiry form, a brochure download or a completed transaction. That’s why it’s important… Read More >
In October Google began experimenting with a new look – a minimalistic approach designed to that give the user what they wanted without distraction. It was dubbed Google Fade, and it works by only displaying the Google search bar,… Read More >