marketing you can measure™
Talk to us today020 7061 6426
You are here: Home > Blog

Blog

2nd Mar 2009

What is the 'deal' with discount code affiliates?

by Darren Bond
As consumers are becoming cleverer and in particular more and more web savvy, searches for discount codes online have gone through the roof: Read more >
27th Feb 2009

TFM&A '09: Digital marketing is very much alive and kicking

by James Fairweather
Busy, busy, busy Read more >
25th Feb 2009

Online shopping - whose opinion do you trust?

by Nikki Parker
To buy, or not to buy... Read more >
18th Feb 2009

Using Google Analytics to measure SEO campaign performance

by James Fairweather
It's very easy to see how effective a PPC campaign is proving to be, with conversion and e-commerce tracking metrics available in most web analytics packages on the market today. Read more >
16th Feb 2009

Top 5 SEO tips for 2009

by A Staffer
Read more >
10th Feb 2009

Coast Digital testing new Google AdWords interface

by A Staffer
Campaign Level Screen shot: Read more >
9th Feb 2009

Media integration - do you oohgle?

by Robin Moore
The advert had me pretty confused. Why would a company make the effort to promote itself but not encourage me to do something? There was no text this number, call our sales team or visit this website. Very odd. Read more >
5th Feb 2009

How to optimise your Google Base feed

However, to get the most out of Google Base, its important to optimise your feed. Particularly because when the shopping results appear in the SERPs, only the top three for shopping will be shown. The algorithm for product search is not as sophisticated as the SERPs algorithm it is... Read more >
29th Jan 2009

Integrated digital marketing keeps pizza on the menu

Almost from the onset of the downturn it feels like my friend Pizza Express has been looking after my interests by offering me all sorts of discounts, vouchers and other incentives to encourage me to continue eating out on a regular basis. Read more >
23rd Jan 2009

New Yahoo! PPC gambling guidelines

by A Staffer
In essence, prior to this change Yahoo's Gambling Guidelines did not permit advertisers to bid on keywords such as football, wimbledon basically general sports related terms (teams, sports, events, gambling games etc) without a modifier. This meant you had to bid on football BET or poker WAGER'. Read more >
15th Jan 2009

2009: the year online & offline become one

This migration in our shopping habits will become overt in 2009 and we can definitely expect to see many top e-tailers going head-to-head. Also expect the birth of many new independents, looking to cash in on the opportunities. And lets not forget comparison websites, which will continue to capitalise on... Read more >
9th Jan 2009

Latest advice about advertising gambling on AdWords

by A Staffer
8th Jan 2009

Google AdWords gambling update - 8 January 2009

by A Staffer
6th Jan 2009

iPhone applications & the marketing of reality TV

For example, not so long ago I was watching X-Factor and going through my iPhone when I realised that an X-factor iPhone/mobile application would be ideal for avid fans. Though I am far from being a diehard X-Factor fan, I confess I would download it were it available. Read more >
6th Jan 2009

Google's AdWords PPC campaign targets broad online marketing terms

by James Fairweather
Essentially, this move finds Google using their own system to encourage the use of AdWords over competitor offerings and solutions, such as -online marketing agencies, Yahoos Search Marketing and MSNs AdCenter something which will become more relevant following the ending ofthe Google Best Practice Funding scheme last month. Read more >
Sign me up!