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01
Feb 12

Social Media: The Value of Finding Your Own Best Practice

by Liam 'Lewy' Shepherd
Now is the time of year when we see many “best practice” lists flooding the internet. The unfortunate truth however, is that no one can truly tell you how many times you should be tweeting, posting or sharing content on a daily, weekly or even monthly basis. The truth is... Read more >
Liam 'Lewy' Shepherd Photograph
23
Jan 12

2012: The Good, The Bad and the Ugly

by Darren Bond
I’ve been reading all of these recent 2012 predictions and I’ve been inspired to have a go myself. One month in to the New Year, I think 2012 is shaping up to look like one of the most interesting years in online marketing for some time. Read more >
16
Jan 12

ICO Cookie Regulations Update: T-Minus 5 Months

by Darren Bond
From 26th May the way in which websites will use cookies is to fundamentally change in response to the EU’s new privacy directive and the regulations issued by the Information Commissioner’s Office. Whilst the rules have been in effect since May 2011 there has been a 12 month grace period... Read more >
10
Jan 12

10 B2B Marketing Resolutions for 2012

by Richard Brenkley
My first resolution this year is to stop following trends and to start doing, being proactive with my marketing activities. Read more >
12th Dec 2011

Email Marketing Tips - Subject Lines

by Nikki Parker
Recognising the importance of subject lines is a key step for any email marketer. The subject line represents your opening gambit, your chance to grab the recipient’s attention and encourage them to not only open your message, but to take the time to read your email. Many believe that... Read more >
23rd Nov 2011

Coast Talk Content Marketing at Funnel and the B2B marketing conference 2011

by Ali Jones
Two of the marketing industry’s leading events took place this month and Coast Digital were there to meet fellow marketers and deliver presentations on content marketing. As part of these events Richard Brenkley, Coast Digital MD, led a session titled “Content Marketing to Your Sales Funnel.” Read more >
18th Nov 2011

Coast Digi'Mo - Facial Fundraising for Movember

by Tom Pretty
There are some strange things going on at the Coast Digital offices, particularly under the noses of some of the Coasties. Read more >
8th Nov 2011

Google Plus for Business; Here at last

by James Fairweather
Today saw the launch of Google plus for business - finally allowing businesses and organisations to add pages to Google's recently launched social network. It is important to understand why Google are promoting this tool and what it means for you as a business. Read more >
31st Oct 2011

How's Your FUNNEL? Coast Digital Speaking at FUNNEL Marketing Event

by Ali Jones
Econsultancy’s new FUNNEL event is dedicated to aligning sales and marketing teams, and will see the UK’s leading ‘considered purchase’ strategists attending a one day event on 1st November 2011. Read more >
19th Oct 2011

How Effective is Social Media for SEO - Is it all about the Rankings?

by James Fairweather
There is quite some debate surrounding the extent to which social media activities should currently complement your SEO strategy. Nearly 70% of marketers believe social media to be effective for improving rankings but is it purely about the rankings? Read more >
13th Oct 2011

Is Facebook really a valid B2B marketing channel?

by Richard Brenkley
Social media is becoming an increasingly large element within the B2B marketing landscape and with 79% of B2B markets feeling that social media is relevant to B2B organisations (The B2B Barometer, 2011) this is unsurprising. Whilst everyone seems to agree that it is relevant, there is far less consensus... Read more >
10th Oct 2011

Tea, Cake & Coast Digital - 1940's Big Brew Up Supporting SSAFA

by Maria Jackson
At Coast Digital we hardly need an excuse for a cup of tea and a slice of cake but the opportunity to do both whilst raising money for a fantastic cause was simply too good to miss. The Big Brew Up is an annual event held globally by SSAFA Forces... Read more >
30th Sep 2011

Analytics Premium - So what are Google really up to?

by James Fairweather
Google just announced Google Analytics Premium and I've been reading around it and trying to think a bit about the motives behind Google's latest move; one that seems to have surprised quite a few in the industry Read more >
29th Sep 2011

Coast Digital Putting the Kettle on for SSAFA Big Brew Up 2011

by Maria Jackson
Put it in your diary, on 5th October Coast Digital will be holding our very own “Big Brew Up” in support of SSAFA Forces Help at our Colchester office. Read more >
23rd Sep 2011

Friday Knowledge Share: Social Networks - What's New?

by James Fairweather
This Friday we were treated to a knowledge share from our Social Media Specialist Liam, who gave us all an idea of the changes afoot with Twitter, Facebook and Google+ Read more >
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