Recognising the importance of subject lines is a key step for any email marketer. The subject line represents your opening gambit, your chance to grab the recipient’s attention and encourage them to not only open your message, but to take the time to read your email. Many believe that... Read more >
Okay… so it doesn’t take a rocket scientist to work out that Amazon is taking over a significant number of markets, in much the same way that Tesco came to dominate more than the grocery sector. Read more >
As is perhaps so typical these days, I vented my frustration through my Facebook status update. It read something like Nikki is gutted that her Nortel pension is going down the toilet (not particularly professional I know but I was totally fed up). My status update was purely a way... Read more >
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