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20
Aug 10

Email Marketing - Are eBay getting it right?!

by Nikki Parker
Nikki evaluates the genius of eBay's latest email campaign Read more >
Nikki Parker Photograph
11
Mar 10

Amazon - the new Tesco?

by Nikki Parker
Okay… so it doesn’t take a rocket scientist to work out that Amazon is taking over a significant number of markets, in much the same way that Tesco came to dominate more than the grocery sector. Read more >
17th Mar 2009

Status updates spark communications on social networks

by Nikki Parker
As is perhaps so typical these days, I vented my frustration through my Facebook status update. It read something like Nikki is gutted that her Nortel pension is going down the toilet (not particularly professional I know but I was totally fed up). My status update was purely a way... Read more >
25th Feb 2009

Online shopping – whose opinion do you trust?

by Nikki Parker
To buy, or not to buy... Read more >
3rd Nov 2008
30th Apr 2008