Today saw the launch of Google plus for business - finally allowing businesses and organisations to add pages to Google's recently launched social network. It is important to understand why Google are promoting this tool and what it means for you as a business. Read more >
There is quite some debate surrounding the extent to which social media activities should currently complement your SEO strategy. Nearly 70% of marketers believe social media to be effective for improving rankings but is it purely about the rankings? Read more >
Google just announced Google Analytics Premium and I've been reading around it and trying to think a bit about the motives behind Google's latest move; one that seems to have surprised quite a few in the industry Read more >
This Friday we were treated to a knowledge share from our Social Media Specialist Liam, who gave us all an idea of the changes afoot with Twitter, Facebook and Google+ Read more >
I had the pleasure of hosting one of the four sessions on Friday at the Chartered Institute of Marketing East Social Media Bootcamp; the third session of the day on Social Media Optimisation. Read more >
As a business, what do you need to know about Google Plus? Is it relevant and what can you do with it now? We take a look at the latest Social platform on the scene and answer those key questions. Read more >
CRO is really a 'numbers game' - a methodology which aims to improve your conversion process to increase the percentage of website visitors which ultimately convert into an enquiry. Read more >
We recently completed our online guide to Google Analytics, and we thought it would be a good time to provide you with links to every single post in the series – that way you can bookmark this page and use it as an online contents sheet. Read more >
In this post, we’re going to look some examples of how filters can be used to make Analytics much more powerful. Some are quite straightforward and will be suitable for most Analytics installations, but others are more specialist and will appeal to the proficient and data-hungry analyst. Read more >