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08
Nov 11

Google Plus for Business; Here at last

by James Fairweather
Today saw the launch of Google plus for business - finally allowing businesses and organisations to add pages to Google's recently launched social network. It is important to understand why Google are promoting this tool and what it means for you as a business. Read more >
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19
Oct 11

How Effective is Social Media for SEO - Is it all about the Rankings?

by James Fairweather
There is quite some debate surrounding the extent to which social media activities should currently complement your SEO strategy. Nearly 70% of marketers believe social media to be effective for improving rankings but is it purely about the rankings? Read more >
30
Sep 11

Analytics Premium - So what are Google really up to?

by James Fairweather
Google just announced Google Analytics Premium and I've been reading around it and trying to think a bit about the motives behind Google's latest move; one that seems to have surprised quite a few in the industry Read more >
23
Sep 11

Friday Knowledge Share: Social Networks - What's New?

by James Fairweather
This Friday we were treated to a knowledge share from our Social Media Specialist Liam, who gave us all an idea of the changes afoot with Twitter, Facebook and Google+ Read more >
19th Sep 2011

CIM East Bootcamp: Social Media Optimisation

by James Fairweather
I had the pleasure of hosting one of the four sessions on Friday at the Chartered Institute of Marketing East Social Media Bootcamp; the third session of the day on Social Media Optimisation. Read more >
18th Aug 2011

Google Plus for Business; what you need to know

by James Fairweather
As a business, what do you need to know about Google Plus? Is it relevant and what can you do with it now? We take a look at the latest Social platform on the scene and answer those key questions. Read more >
8th Jul 2011

Conversion Rate Optimisation for B2B Lead Generation Websites

by James Fairweather
CRO is really a 'numbers game' - a methodology which aims to improve your conversion process to increase the percentage of website visitors which ultimately convert into an enquiry. Read more >
6th Jun 2011

Search: 10 most significant changes of the past 18 months

by James Fairweather
A look at the 10 most significant changes in Search in the past year and a half, as well as what they mean for digital marketers. Read more >
7th Mar 2011

The Search Industry; Responsibility, Recruitment and how First Impressions DO Count

by James Fairweather
A look at some of the challenges and issues faced with recruitment, online visibility and self-promotion in the Search Industry today. Read more >
4th Feb 2011

The Growing Importance of Conversion Rate Optimisation

by James Fairweather
Our latest free guide looks at conversion rate optimisation and the impact it has on B2B organisations Read more >
19th Jan 2011

We're Hiring! Front End & Web Developer Jobs at our Colchester office

by James Fairweather
We are looking for a Front End Developer and Web Developer! Read more >
19th Aug 2010

Could this change to the Google algorithm give big brands a leg-up, or does Google have another agenda?

by James Fairweather
James looks at the possible motives behind an update to the Google Algorithm Read more >
19th Mar 2010

Unleash the Power of Google Analytics: Bringing it all together

by James Fairweather
We recently completed our online guide to Google Analytics, and we thought it would be a good time to provide you with links to every single post in the series – that way you can bookmark this page and use it as an online contents sheet. Read more >
22nd Feb 2010
22nd Jan 2010

Unleash the Power of Google Analytics (8): Some Filter Examples

by James Fairweather
In this post, we’re going to look some examples of how filters can be used to make Analytics much more powerful. Some are quite straightforward and will be suitable for most Analytics installations, but others are more specialist and will appeal to the proficient and data-hungry analyst. Read more >
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