I’ve been reading all of these recent 2012 predictions and I’ve been inspired to have a go myself. One month in to the New Year, I think 2012 is shaping up to look like one of the most interesting years in online marketing for some time. Read more >
From 26th May the way in which websites will use cookies is to fundamentally change in response to the EU’s new privacy directive and the regulations issued by the Information Commissioner’s Office. Whilst the rules have been in effect since May 2011 there has been a 12 month grace period... Read more >
Brighton SEO is an event for the UK search marketing industry and after attending the last successful conference we once again took the trip down to Brighton to hear from some of the leading lights in the SEO industry. Read more >
Advanced segmentation is a relatively new feature of Google Analytics. It’s very powerful and can help you unearth some really specific information about your site's visitors. Read more >
After the technical detail of the last few posts, I’m quite relieved to tackle a couple of more straightforward topics – dashboards and automatic reporting. Read more >
Google Analytics makes our lives very easy when it comes to dividing our traffic sources into easily manageable chunks. It automatically splits out non-paid search traffic and paid traffic from Adwords. It also tells us about keywords from all the search engines, plus referrals and direct traffic. Read more >
Welcome to the first post in a new Coast Digital series designed to help you unleash the power of Google Analytics (GA), the enterprise-class web statistics service. Read more >
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