Nikki has worked in online marketing since 2003 and came to Coast in 2008. She now heads up an online marketing team as a Senior Executive and is heavily involved in email marketing, client service management as well as quality & process control. Nikki also loves to move those hips, teaching salsa dancing in her spare time.
Times are tough, marketing budgets are being squeezed, and we’re all being asked to do more with less. It’s imperative therefore that we are able to account for every penny spent and more than ever show the return on… Read More >
Recognising the importance of subject lines is a key step for any email marketer. The subject line represents your opening gambit, your chance to grab the recipient’s attention and encourage them to not only open your message, but to… Read More >
It’s a Saturday morning and I’m going through my emails only to find yet another clever marketing angle. Being a member of Quidco, the online (or so I thought) cashback and voucher website, first I was impressed to see… Read More >
We have a tradition in the office whereby the mere mention of something new gets the shout out ‘Blog Post’ from the team. So, here I am… The only thing is, I hadn’t realised this was considered new. What… Read More >
Firstly, let me say that I’m not intentionally promoting eBay (my last post being on just that), however, I was once again really impressed with their ‘Great Selection Tailored To You!’ personalised email. A couple of days ago I… Read More >
Using my hotmail address as a general dumping ground for email marketing, I did my usual daily trawl last night to see if anything of interest had been sent through. As is the norm there was a message from… Read More >
Okay… so it doesn’t take a rocket scientist to work out that Amazon is taking over a significant number of markets, in much the same way that Tesco came to dominate more than the grocery sector. And I, for… Read More >
I’ve been an avid Amazon online shopper since 2001, but I was surprised and slightly amused by what happened the other night. For the first time ever, one of my Amazon.co.uk orders did not arrive. It was particularly… Read More >
Summertime, and it’s time to head for the sun. Preferably with minimum hassle. These days, I prefer to book my holidays online. It should be nice and easy to tap a few details into a website and be served… Read More >
There’s a lot of buzz about how social networks are the new email, and yesterday I read another interesting item on the BBC website on the subject. It reminded me of a situation I was in a couple of… Read More >