Liam ‘Lewy’ Shepherd joined Coast Digital in 2010 as a Social Media Specialist. From a background in the search industry. Lewy has applied his knowledge of search in the social media domain, rapidly becoming proficient with an array of social channels. Lewy is also known for his ‘unique’ taste in music and flamboyant dancing style.
Exhibitions are a common marketing activity for most industries. They give businesses the opportunity to showcase their products and services to their target audience face-to-face. They also make it simpler for consumers by placing all their potential suppliers in… Read More >
A pilot scheme is currently being run in the UK by the office of the information commissioner to help pupils understand information rights, and teach them exactly what personal information is. Ensuring that they know how to deal with… Read More >
With over 100 thought provoking seminars and a line-up of keynotes from inspirational industry thought leaders, it’s understandable why Technology for Marketing & Advertising has become one of the UK’s premier events for marketing, media and advertising. That’s why… Read More >
EdgeRank is the algorithm Facebook uses to determine how content is displayed to a user in their Facebook News Feed. It’s made up of 3 key elements: Affinity – The relationship between the creator and the user who’s viewing… Read More >
Earlier this week the new Microsoft Surface ad was released on YouTube. Almost immediately, due to the unbelievable techno-geekery in the office, the video landed into the teams’ inboxes. After unanimously agreeing that it resembled a High School Musical… Read More >
So the big news this week is an announcement by Google regarding a new Meta keywords tag specifically for articles included in Google News. The Meta news keyword tag will work in the same format as the original Meta… Read More >
Twitter has over a 140 million active users making its potential as a marketing channel now undeniable. But understanding where your audience are and how to engage with them so that they follow you can be challenging. Similarly, knowing… Read More >
Now is the time of year when we see many “best practice” lists flooding the internet. The unfortunate truth however, is that no one can truly tell you how many times you should be tweeting, posting or sharing content… Read More >
A quick word on third party tools I have always recommended using third party tools such as HootSuite and Tweetdeck to manage your Twitter presence. It makes tasks such as monitoring conversations around your brand so much simpler and… Read More >
Scouting for Girls was a hot topic on Twitter this morning, but not because they’d won an award or released another album where they’d accidentally left the repeat lyric button on. No their minor Twitter fame came about when… Read More >