James fronts online marketing consultancy and frequently develops fully integrated marketing strategies that maximise ROI for clients. With skills covering a wide range of digital disciplines James also provides training, external lectures and has also authored a number of publications that show how it is possible to extract the largest potential from the search landscape.
I’ve been digging through Google’s newly released tool, Tag Manager - there’s plenty of documentation online already, so there’s no need for me to repeat that. Here are some of the more comprehensive posts on the topic; All about Tag… Read More >
This Monday found us at the Birmingham NEC for Leisure Industry Week 2012, where our Online Marketing Consultant, James Fairweather, delivered a seminar on the subject of ‘Proving the value of Social Media’. Leisure Industry Week is an annual three-day event for the… Read More >
(Image – Simon Doggett, Flickr) What has happened to cause such a stir in the past week and what exactly is Venice? Essentially, we’ve seen another Google Algorithm update. In itself not a surprise, as there are hundreds of… Read More >
Today saw the launch of Google plus for business - finally allowing businesses and organisations to add pages to Google's recently launched social network. It is important to understand why Google are promoting this tool and what it means… Read More >
There is quite some debate surrounding the extent to which social media activities should currently complement your SEO strategy. According to Marketing Sherpa’s 2010 Social Media Benchmarking Report nearly 70% of marketers believe social media to be effective for… Read More >
Google just announced Google Analytics Premium I’ve been reading around it and trying to think a bit about the motives behind Google’s latest move; one that seems to have surprised quite a few in the industry. Just to set… Read More >
Friday Knowledge Share is the time the team gets to sit down to share developments within the digital industry that we feel are interesting and relevant to the needs of our clients. A variety of digital topics are covered… Read More >
I had the pleasure of hosting one of the four sessions on Friday at the Chartered Institute of Marketing East of England branch’s Social Media Bootcamp; the third session of the day on Social Media Optimisation. For anyone that was… Read More >
This post is now out of date – Google Plus Pages have now launched. See this post for a more recent update and what it means for your business. /blog/2011/11/08/google-plus-for-business-launches In a nutshell, Google plus is Google’s response to… Read More >
When initially looking at a Conversion Rate Optimisation project, it is important to consider the type of site that A/B, Multivariate testing and usability improvements are to be undertaken. Lead generation and Ecommerce sites – typically those that fall… Read More >