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It’s a Saturday morning and I’m going through my emails only to find yet another clever marketing angle.

Being a member of Quidco, the online (or so I thought) cashback and voucher website, first I was impressed to see some time ago that they’d negotiated deals whereby as long as your credit card was registered with certain stores, just using it in-store would get you cashback. Note: for anyone who’s already doing this, make sure that when you have a new card, you update it on the Quidco site.

Now though I see the next thing – earning cashback for ‘checking-in’ using a mobile phone app, currently for iPhone, iPod Touch and iPad. For all the Android lovers (of which I hope to be one soon), rest assured there’s a Quidco for Android coming soon.

Examples of the ‘check in’ cashback are:

• Halfords - Earn 20p for a check-in at Halfords. Plus get 50% off selected tents and tent-packs this Summer.
• Carphone Warehouse - Get 25p for checking in and checking out the latest Android smartphones and tablets at Carphone Warehouse. Hurry offer ends Friday.
• New Look - Receive 10p cashback for checking into New Look on the high street until Friday. Look at their hot Summer fashion deals!

Nice!!

As a thought, B2B companies could also use this approach; it's extremely cheap marketing for brand awareness after all, is it not?! They could always use a charity donation option if the view of cashback to an individual did not sit well within this arena.

Can’t wait to see what they come up with next.

About the author

Nikki is a Client Service Manager & Senior Online Marketing Executive in the Online Marketing team at Coast Digital. She joined the team in January 2008 and is focused on being the interface between the client and the Online Marketing team, running email marketing campaigns for her clients, as well as driving quality and structure throughout the business. Her clients include Wiltshire Farm Foods, apetito, and Slendertone.

Having spent 9 years as a Printed Circuit Board Design Engineer, she ‘fell’ into Digital Marketing in 2003 and has been passionate about it ever since. As such Nikki enjoys playing an important role in a growing company with technology at its heart.
 

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