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I’ve been looking at moving house recently and during my lunch time web-surf, somehow I stumbled upon the business section of the Guardian website looking at share prices. This article caught my attention - “Bank of England turns to Google to shed light on economic trends”. I am a quite a Google-fan-boy so was immediately drawn to the title. I was wondering what amazing tool Google have come up with now, especially if the “Bank of England” are using it – I assume the tool must be truly amazing...

So, what are the Bank of England using to help predict the future of the economy. yep, you guessed it.... “Google insights for Search”... [big sigh].

I love Google. I love the Google insights for search tool. You can use insights for all sorts of great things – SEM keyword Research, Flu Tracking and heaps more, but using it to predict the economic future of this country? Oh dear! If you go on to read the first few comments below the article, you see why the use of Google insights is wrong on so many levels.

About the author

As our Head of Consultancy, Robin helps Coast Digital clients develop and grow their business through expert consultancy, digital marketing advice and guidance. He joined the team at Coast Digital in 2006 and works with the majority of our clients.

Robin has worked in digital since 2000 - seeing in the last days of the .com boom, sticking with digital through the bang and since then, helping to advise companies on their digital developments and strategy.

He has held positions both client-side and agency-side, working with a number of FTSE/NASDAQ-listed companies and international NGOs.

He has worked on all aspects of web – from developing business cases to specifying requirements, designing and marketing websites to running a web management team. Robin contributes to a number of blogs in his spare time.