marketing you can measure™
020 7061 6426020 7061 6426
We recently completed our online guide to Google Analytics, and we thought it would be a good time to provide you with links to every single post in the series – that way you can bookmark this page and use it as an online contents sheet.
We hope you enjoyed the series. If you have any queries, please get in touch.
Opening a free Google Analytics account is the first step to tracking your website visitors. This postshows you how to do it.
Once you’re measuring visits to your website, then it’s time to think about ‘goals’ – specific actions that users carry out on your site.
Once you’ve set up your goals, you can start tracking more advanced features on your website.
This post will show you how to bring precision to the way you measure online campaigns.
Dashboards and automatic reporting will both help you speed up basic reporting within Google Analytics, saving you time and – as a result – money.
A 404 page indicates that your server could not find the resource requested by your visitor, but only tracking can tell you why.
One of the great strengths of Google Analytics is its adaptability, allowing you to use it when you need to measure metrics in complex or unusual situations.
Now you know how filters work, it’s time to look at how they can be used to make Analytics much more powerful.
Advanced segmentation is a relatively new feature of Google Analytics. It’s very powerful and can help you unearth some really specific information about your site's visitors.
Sometimes, a Google Analytics installation doesn’t behave quite how you expect it to – it might show inconsistent data or just behave strangely. This post will put you right.
James fronts Online Marketing Consultancy at Coast Digital, developing fully integrated marketing strategies and solutions for brands and organisations. James works to maximise his clients’ return from investment around the core online marketing channels and disciplines, including Search; SEO and PPC, Affiliate Marketing, Social Media, Email, Display and Conversion Rate Optimisation.
James is a certified Google AdWords Professional, is Google Analytics IQ certified, and also provides training, external lectures and workshops on developing online marketing strategy and making the most of the search landscape. He has also authored a number of publications and guides, both technical and strategic.
(0) comments