
To me, the most appealing aspect of the internet is its real-time environment: just a few clicks and you’re done.
The other day I encountered a situation that I thought would be a great example of the real-time web, but was stunned that events didn’t pan out that way.
I was using my Facebook account for the first time in a couple of months and, after I’d reactivated my account, was presented with the ‘my network activities’ page. I checked out what my friends had been up to and, half way down the page, I came across this (I’ve blanked out the personal information).

At first, I couldn’t believe that the application had been approved by a such a major website (I never take off my ‘digital’ hat!). But the more I looked at it, the more disbelieving I became. ‘Nigga’. An image of Hitler. And the phrase: “unfortunately it looks like a black man took this quiz...”
I was offended, but not mad. So I emailed one of my contacts at Facebook with the same image, suggesting they might want to remove the application, or at the least get the creator to modify it before someone tipped off the press or it spread across the web like wildfire. I thought I was doing Facebook a favour — it’s a brand I like.
I assumed I’d get a ‘thanks for pointing this out – we’re on it’ email and that would be my good deed for the day. Instead I received an email telling me the procedure I should take to make a complaint — i.e. go to the application’s Facebook page and fill in a lengthy set of questions.
I didn’t do that.
Instead I thought of all the backlash businesses have received via platforms such as Twitter, and why Facebook didn’t have a no-nonsense removal procedure for applications that contain racist language. Sure, there’s an argument that if you allow applications to be removed simply because people are offended, there’d be chaos — but this wasn’t simply about whether people were offended. It went much deeper.
Sadly, Facebook have disappointed me with their reaction. When digital offers such a benefit, such as real-time activity, it should be used in situations like this. It can still be: but if this image were in print media then it would be out there for good.
I might just Twitter about this...
Comments
It’s sad we have not yet accepted racial equality. Despite the progress society as a whole has made, I predict it will be many years into the future before the racial ignorance gene is overcome and equality embraced. I look forward to that day.
poster on his page. The poster depicted President Obama as an
African witchdoctor complete with all the stereotypical "trappings." Upon my immediately commenting on that horrific post by telling him that I enjoy a heathy, but principled debate on healthcare, and that I respected his right to his opinion, I was appalled and surprised, but mostly disappointed that someone I had known for so long would fall prey to the obvious racist tone of that poster.
I told him that in these times, it probably may not have occurred to him that it was and that I would like him to take it down. He did... immediately.
Perhaps a better strategy may be confronting the perpetuator and
asking them to take the offending post down.
I haven't looked (and I certainly really should), but I also suspect that there are several black-oriented Groups on Facebook (surely Black
fratenities and sororities, as well as the Urban League and the
NAACP, SCLC, Southern Poverty Law Center, etc). Posting that
entry there would surely generate the mass movement that would
actually make Facebook pay attention.
I have posted this article on my Twitter and Facebook pages. I am
both anxious and curious to see what kind of feedback and response I get.
It's no surprise that there is a marked increase in overt shows of
rascism. This is directly attributable to our electing a Black President. News reports have verified a corresponding increase in militia
groups, the "Birthers" and their outrageous claims are nothing more than a racist cover, as is the inarticulate rage you hear from people at the healthcare town hall meetings, and the "Teabaggers.". They continue to be stoked by divisive media figures such a Sarah Palin, Rush Limbaugh, and Glenn Beck.
Even more disappointing is the fact that black conservatives (including RNC Chairman Michael Steele - who has been uncharacteristically silent on this issue) see this and are either too afraid or too clueless to speak up.
Bottom line, we must never let racism, implied or overt, stand unchallenged. That goes for Black conservatives as well.
Thank you for sharing this and my apologies for the rant.
My best,
- Tony