Blog

I’ve just got back from Technology for Marketing and Advertising 2009. Here’s a round up of some of the highs and lows from a slightly jaded online marketer’s perspective.

What was interesting was how busy the show was. Olympia was really very busy. If visitor count alone were an accurate measurement of the health of the industry, I would suggest we are on track for fruitful times ahead.

But it could be that more offline marketers are coming around to digital. Or perhaps the good turnout signifies a lot of worried marketers desperately looking for other avenues and ways to cut costs.

About the author

James fronts Online Marketing Consultancy at Coast Digital, developing fully integrated marketing strategies and solutions for brands and organisations. James works to maximise his clients’ return from investment around the core online marketing channels and disciplines, including Search; SEO and PPC, Affiliate Marketing, Social Media, Email, Display and Conversion Rate Optimisation.

James is a certified Google AdWords Professional, is Google Analytics IQ certified, and also provides training, external lectures and workshops on developing online marketing strategy and making the most of the search landscape. He has also authored a number of publications and guides, both technical and strategic.