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Some love it, others loathe it – but the truth is reality TV makes up a large percentage of today’s television programming. This marmite-like genre has been around for a long time now but it’s never had the presence it has today.

The ones of interest to me are the few that receive ‘annual national event’ status: the usual suspects, Big Brother, X-Factor, I’m a Celebrity and Strictly Come Dancing. These four pull in eight-figure audiences regularly and provide fantastic ‘morning after’ conversation points.

With such a large audience-base across multiple markets, it begs the question whether these highly popular programmes are really utilising all the marketing platforms available to them?