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Essentially, this move finds Google using their own system to encourage the use of AdWords over competitor offerings and solutions, such as -online marketing agencies, Yahoo’s Search Marketing and MSN’s AdCenter – something which will become more relevant following the ending of the Google Best Practice Funding scheme last month.
Will we see more and more ads appearing for Google products and services in the coming months, will this affect the price of those AdWords keywords and more crucially, how will the market leaders and advertisers respond?
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Google are currently showing ads for their own AdWords PPC product for search terms including “Online Marketing Companies”, “Online Marketing” and “Web Marketing”. Is this a sign that the current economic climate has driven even Google to squeeze more value from their own tools?
James fronts Online Marketing Consultancy at Coast Digital, developing fully integrated marketing strategies and solutions for brands and organisations. James works to maximise his clients’ return from investment around the core online marketing channels and disciplines, including Search; SEO and PPC, Affiliate Marketing, Social Media, Email, Display and Conversion Rate Optimisation.
James is a certified Google AdWords Professional, is Google Analytics IQ certified, and also provides training, external lectures and workshops on developing online marketing strategy and making the most of the search landscape. He has also authored a number of publications and guides, both technical and strategic.
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