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Google are currently showing ads for their own AdWords PPC product for search terms including “Online Marketing Companies”, “Online Marketing” and “Web Marketing”. Is this a sign that the current economic climate has driven even Google to squeeze more value from their own tools?

About the author

James is an online marketing executive in the online marketing team at Coast Digital. He works on a combination of SEO, PPC and email marketing campaigns.

He has in-depth experience in the online world; having been involved with various online projects over the years, and has worked in digital marketing since graduating from university. 

Joining Coast Digital in August 2007, James has been involved with a number of our B2B and B2C clients, spanning several sectors – in particular finance, media, consumer electronics, technology and travel.

Speaking about the industry, James says: “One of the most important contributory factors to ensuring success with SEO is keeping on top of the latest industry news and opinions and to be ‘in the loop’ within the digital marketing community.”

He continues: “There’s so much information out there, it’s a real skill being able to digest the bits that matter, quickly. It’s got to be one of the most important industries to know ‘what’s going on’ in, and it’s going to be exciting to watch how quickly it changes over the next few years."

James is a certified Google AdWords Professional and is Google Analytics IQ certified.