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The ubiquitous phrase for 2008 was undoubtedly ‘credit crunch’. As a nation of shopaholics the terminology is particularly significant. But what impact will the economic downturn have on our shopping behaviour in 2009 and how can marketers ensure they are ready for the changes?

It’s no secret that the internet has become a bargain hunters’ playground as more and more consumers seek money saving deals and take advantage of cheaper pricing strategies, online voucher codes and cash-back websites.

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