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30
Mar 09

Design to impact on search engine clicks?

by David Wharram
David Wharram Photograph

The introduction of the Google Preview add-on in the toolbar in Firefox may be about to transform the world of natural search. In the future, click-throughs on search results may not just be based on position and relevance but on the actual appearance of the related website, now viewable via Google Preview.

Currently web users go through a simple decision-making process to choose the right website for them. The search results which are returned are judged by their keyword relevance and the page description, among other factors like whether the user recognises the website URL. However with Google Preview, there is now a new dimension within search which website owners need to be aware of.

About the author

David has worked in the Business Development team at Coast Digital for more than four years. He has a real passion for digital and a strong B2B background, having previously worked for a global manufacturing organisation.

David is responsible for new business at Coast Digital, having become Sales Manager in May 2011.
 

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Comments

Posted By Silv | 08 Apr 2009 03:59:22
I am not convinced...Firefox is still mainly used by the innovators and early adopters - IE is still the predominant browser in households so the actual ability to influence a click through is actually confined to a small segment of the online population.
Posted By paul woodgate | 31 Mar 2009 02:44:25
This is a really interesting post, thanks very much for the insight...
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