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I’ve never been able to buy the first thing I see. Why? Perhaps it’s because I come from a family of researchers. Yes, we research everything before we commit to purchase, no matter how large or small, both in terms of cost and size. 

I used to think that Which? was the ultimate in ‘consumer research and testing’, the mantra for most of my purchases. And I still like to know what their ‘best buys’ are and read their opinions on products, but my trust has shifted to that of my fellow consumers, or at least to those who take the time to post their views on websites like eBuyer.com (a site I’ve used for a few years now). 

About the author

Nikki is a Client Service Manager & Senior Online Marketing Executive in the Online Marketing team at Coast Digital. She joined the team in January 2008 and is focused on being the interface between the client and the Online Marketing team, running email marketing campaigns for her clients, as well as driving quality and structure throughout the business. Her clients include Wiltshire Farm Foods, apetito, and Slendertone.

Having spent 9 years as a Printed Circuit Board Design Engineer, she ‘fell’ into Digital Marketing in 2003 and has been passionate about it ever since. As such Nikki enjoys playing an important role in a growing company with technology at its heart.