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020 7061 6426In order to get new terms approved you will need to send these to your representative or support team at Yahoo!, they will then be added to the gambling filter database – and acceptable keywords will be uploaded to your account.
We expect this move is in keeping with Google also loosening their policies on gambling-related terms in recent weeks.
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Last week Yahoo! Search Marketing updated its PPC gambling policy. It now accepts bids on general sports-related terms without modifiers for gambling clients. Examples include the following:
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