We recently completed our online guide to Google Analytics, and we thought it would be a good time to provide you with links to every single post in the series – that way you can bookmark this page and use it as an online contents sheet. Read more >
Advanced segmentation is a relatively new feature of Google Analytics. It’s very powerful and can help you unearth some really specific information about your site's visitors. Read more >
In this post, we’re going to look some examples of how filters can be used to make Analytics much more powerful. Some are quite straightforward and will be suitable for most Analytics installations, but others are more specialist and will appeal to the proficient and data-hungry analyst. Read more >
One of the great strengths of Google Analytics is its adaptability, allowing you to press it into service when you need to measure metrics in complex or unusual situations. Read more >
One of the most useful ways of using Google Analytics to identify potential problems on your website is by implementing 404 tracking. A 404 page indicates that your server could not find the resource requested by your visitor, but only tracking can tell you why. Read more >
After the technical detail of the last few posts, I’m quite relieved to tackle a couple of more straightforward topics – dashboards and automatic reporting. Read more >
Google Analytics makes our lives very easy when it comes to dividing our traffic sources into easily manageable chunks. It automatically splits out non-paid search traffic and paid traffic from Adwords. It also tells us about keywords from all the search engines, plus referrals and direct traffic. Read more >
Google Analytics ‘goals’ allow you to measure specific actions that users carry out on your site. They can track events like a submitted enquiry form, a brochure download or a completed transaction. That’s why it’s important to set up sensible and comprehensive goals from the outset – only then will... Read more >
Welcome to the first post in a new Coast Digital series designed to help you unleash the power of Google Analytics (GA), the enterprise-class web statistics service. Read more >
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