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020 7061 6426It is possible, according to Google, to disable this new feature, via the preferences page. They are also keen to point out that Google Suggest is not the same as a user’s personal search history, something which will, no doubt, confuse some less web-savvy users in the weeks to come.
Our initial reaction to the news, having had a look at the labs beta version some months ago, is this could have a remarkable effect on keyword traffic volumes and link referrers for many sites, and could make significant changes to the SEO playing field.
Potentially a previously low frequency, long tail search term could be boosted considerably, by appearing in the new Google Suggest drop-down. This may also have the effect of reducing the emphasis on appearing high in the SERPS for shorter tail keywords, if relevant longer tail keywords are in the Suggest list.
It is not unlikely that as a result we will see a reduction in spelling mistakes in search terms. And some PPC campaigns may need to be adapted to target all "suggest" items in a list to ensure maximum ad coverage.
Potentially, this update could yield a number of different knock-on effects, some more significant than others. For now, I think the only way to find out for sure is to keep watching Analytics logs and keeping a close eye on the ball.
It may well turn out that the new 'holy grail' is for your long tail key phrases to appear in the suggest box for a much shorter tail search term. This might be the next "position 1 guaranteed" service to be touted by shady SEO companies and spam mail shots across the globe. Who knows what 'tricks' are going to surface to ensure your terms inclusion?
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Google have rolled out a 'new' feature which will be familiar to anyone who has taken a peek at Google Labs over the last couple of years.
Google Suggest enhances the standard Google search bar with further search queries generated by the data centre.
James is an online marketing executive in the online marketing team at Coast Digital. He works on a combination of SEO, PPC and email marketing campaigns.
He has in-depth experience in the online world; having been involved with various online projects over the years, and has worked in digital marketing since graduating from university.
Joining Coast Digital in August 2007, James has been involved with a number of our B2B and B2C clients, spanning several sectors – in particular finance, media, consumer electronics, technology and travel.
Speaking about the industry, James says: “One of the most important contributory factors to ensuring success with SEO is keeping on top of the latest industry news and opinions and to be ‘in the loop’ within the digital marketing community.”
He continues: “There’s so much information out there, it’s a real skill being able to digest the bits that matter, quickly. It’s got to be one of the most important industries to know ‘what’s going on’ in, and it’s going to be exciting to watch how quickly it changes over the next few years."
James is a certified Google AdWords Professional and is Google Analytics IQ certified.
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