Google seem to be investing good time and money into developing Webmaster Tools, it will be interesting to see what they release next!

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22
Aug 08

Google introduce new 404 feature in Webmaster Tools

by Sam Gipson
Sam Gipson Photograph

Google are at it again! Yet another useful feature has been added to Google’s Webmaster Tools.

The official Google webmaster blog explains how they are keen to help webmasters retain visitors once they hit your 404 error page.

About the author

Sam is an online marketing executive. He brings over 5 years online marketing experience to Coast Digital, having joined us in summer 2007. Sam specialises in pay per click (PPC), search engine optimisation (SEO) and affiliate marketing.

Some of Sam’s current clients include CompareandSave.com, NetBenefit, EWA Ltd, Growell, Technology In The Home and Academy Class.

Sam creates PPC accounts for his clients using best practice methods whilst working to an agreed CPA and target ROI. As for SEO, he uses ethical techniques to increase natural traffic and push his clients to the top of the search engine results.

In December 2009 Sam passed Google's new AdWords Foundation and Advanced exams which attests his thorough understanding of the AdWords platform. Sam is a Microsoft Certified Professional and a Microsoft Certified Desktop Support Technician.

Comments

Posted By James | 26 Aug 2008 04:52:03
Following on from your comment on what Google will do with webmaster tools next, I think that we are likely to see some kind of transparent and comprehensive Search Engine Result Position system in the webmaster tools interface. In the wake of the recent Rank Checking Software blocking efforts, I can't help but wonder if Google would rather offer (and control) the data themselves, than allow third-party software to automatically query their servers. No doubt time will tell.
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