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020 7061 6426The burning question is how this integrates with the Google ranking algorithm? Do the votes which the end users are making within their own Google accounts have a bearing on the results generated for others?
Potentially this could be a minefield, so to speak, as people will go to any lengths to propel their site to the top.
Google have made it clear that for the time being, this system will have no impact on the traditional ranking system of web pages – in that changes are visible only to the person who made them – this from the official Google blog “The changes you make only affect your own searches.” Any “notes” added, however, will be shared across the user base via the “see all notes for this SearchWiki” link.
Eventually, this could make page 1 search results more relevant for the end user. It could also signify the beginning of the end for sites which are not designed with quality of content and usability in mind, and it will change the way that Google handles WebSpam. In essence, the Google WebSpam team just increased exponentially, to include each and every user.
Harnessing the power of the social network, Google have made another leap deeper into the realms of the “semantic web 2.0”. Essentially the concept of content rankings adjusted with a voting system is nothing new, however this time it’s on a scale which has never been seen before.
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020 7061 6426
Today Google has introduced an interactive ‘social’ element to their standard search engine results, a feature they’ve dubbed SearchWiki. (Note: the features of Google's SearchWiki are only available to logged-in Google users)
SearchWiki is a Google search results page update which has been on the horizon for a while now – limited testing made some of the features visible to users over the past few months.
James is a consultant at Coast Digital. He works on a combination of Digital Strategy and SEO, PPC and email marketing consultancy.
He has in-depth experience in the online world; having been involved with various online projects over the years, and has worked in digital marketing since graduating from university.
Joining Coast Digital in August 2007, James has been involved with a number of our B2B and B2C clients, spanning several sectors – in particular finance, media, consumer electronics, technology and travel.
Speaking about the industry, James says: “One of the most important contributory factors to ensuring success with SEO is keeping on top of the latest industry news and opinions and to be ‘in the loop’ within the digital marketing community.”
He continues: “There’s so much information out there, it’s a real skill being able to digest the bits that matter, quickly. It’s got to be one of the most important industries to know ‘what’s going on’ in, and it’s going to be exciting to watch how quickly it changes over the next few years."
James is a certified Google AdWords Professional and is Google Analytics IQ certified.
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