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It never ceases to amaze me – the sheer audacity of businesses thinking they can get away with it. Is it because there are so many websites out there that they think they won’t get caught?!

What I’m referring to is plagiarism. Whether it’s an entire website or specific areas of copy, it happens to Coast Digital’s site all the time! In my nine months with the business I’ve been stunned at how many times the Coast Digital website has been copied outright.

While it’s clear that other agencies want a share of the market, it’s extremely worrying when some try to sell digital marketing services but can’t even come up with their own website copy. We’ve also found that some of our clients have had their sites copied too.

However, in every instance to date, as soon as the company concerned have been informed that they’ve infringed our copyright by plagiarising our site, they remove the offending material.

So how do we monitor this? One way is using a tool called Copyscape (www.copyscape.com). This free online service claims it will defend your rights online, and will protect content against online plagiarism and theft.

About the author

Nikki is a Client Service Manager & Senior Online Marketing Executive in the Online Marketing team at Coast Digital. She joined the team in January 2008 and is focused on being the interface between the client and the Online Marketing team, running email marketing campaigns for her clients, as well as driving quality and structure throughout the business. Her clients include Wiltshire Farm Foods, apetito, and Slendertone.

Having spent 9 years as a Printed Circuit Board Design Engineer, she ‘fell’ into Digital Marketing in 2003 and has been passionate about it ever since. As such Nikki enjoys playing an important role in a growing company with technology at its heart.
 

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