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Google have announced that they will be making web search results available as RSS feeds in the future. Reportedly, it will be introduced as an extension of the Google Alerts service, which currently only allows notification by email.

RSS results will allow users the option to follow search results with a feed, giving more flexibility over the way they handle the data. It will even be possible to embed a feed of all the latest results for a search query into their website. Currently, Google is the only major search engine not offering RSS feeds of web search results.

About the author

James fronts Online Marketing Consultancy at Coast Digital, developing fully integrated marketing strategies and solutions for brands and organisations. James works to maximise his clients’ return from investment around the core online marketing channels and disciplines, including Search; SEO and PPC, Affiliate Marketing, Social Media, Email, Display and Conversion Rate Optimisation.

James is a certified Google AdWords Professional, is Google Analytics IQ certified, and also provides training, external lectures and workshops on developing online marketing strategy and making the most of the search landscape. He has also authored a number of publications and guides, both technical and strategic.