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Google has announced that it has started showing video ads while you’re watching videos on YouTube. The ads will be shown 15 seconds into the video you are watching but will only fill 20% of the screen. If after 10 seconds you haven’t clicked the ad, it will disappear.

Google are obviously realising the potential revenues they are missing out on, and projections suggest that these videos ads could generate $4.3bn dollars for Google in the US alone by 2011. That’s not bad, for a site that had no proven revenue model and was bought by Google for $1.65bn!

The only question is, how frustrating are these ads going to be? We all find TV ads annoying, and they don’t appear in the corner of the screen, distracting you from what you’re watching. I guess we’ll have to wait and see!

About the author

Darren is an online marketing executive. He joined Coast Digital in 2006. He works with several big clients including Slendertone and Wiltshire Farm Foods. The majority of his work is on affiliate programs but he also has his own PPC and SEO clients, including Symantec and LapSafe.

Darren brings great enthusiasm to his work and really enjoys working on SEO projects. He finds nothing more rewarding than getting a website to the top spot in the search engine results.

He is a Google Advertising Professional and a DC-Storm Champion.

Darren graduated with a first class honours degree in Computer Science from the University of Essex. Coast Digital is his first job.