Blog

Search engine marketing is set to increase by 65% this year in Europe, with over €1.4bn being spent on paid search and search engine optimisation.

With the search market growing at such a rate it’s important that we set an industry standard. The Internet Advertising Bureau (IAB) have partnered with the Direct Marketing Association (DMA) to put a Search Marketing Charter in place, which will eventually lead to a set of best practice search marketing guidelines.

Personally I welcome the move; in fact I would have expected it to happen sooner. Producing an industry standard guide will do no end of good for the market.

But with the market moving and changing as it does, keeping the best practice guidelines up-to-date will be another challenge altogether.

About the author

Darren is an online marketing executive. He joined Coast Digital in 2006. He works with several big clients including Slendertone and Wiltshire Farm Foods. The majority of his work is on affiliate programs but he also has his own PPC and SEO clients, including Symantec and LapSafe.

Darren brings great enthusiasm to his work and really enjoys working on SEO projects. He finds nothing more rewarding than getting a website to the top spot in the search engine results.

He is a Google Advertising Professional and a DC-Storm Champion.

Darren graduated with a first class honours degree in Computer Science from the University of Essex. Coast Digital is his first job.