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After browsing a few articles on the BBC this morning, I spotted a new addition to the main template: 

A Bookmark With: field is now in place on every single article on the BBC’s website giving users the choice to bookmark each article at Delicious, Digg, Reddit, Facebook and StumbleUpon.

This is a good move by the BBC and will undoubtedly help get their articles more exposure across the web. Not only socially, but the back links generated from these social sites will also provide a great boost for popular articles in the natural search results as well.

The social marketing scene has really gone into hyper speed over the last few months, and with a huge web presence like the BBC picking up on the buzz, we can be pretty sure it’s here to stay.

About the author

Darren is an online marketing executive. He joined Coast Digital in 2006. He works with several big clients including Slendertone and Wiltshire Farm Foods. The majority of his work is on affiliate programs but he also has his own PPC and SEO clients, including Symantec and LapSafe.

Darren brings great enthusiasm to his work and really enjoys working on SEO projects. He finds nothing more rewarding than getting a website to the top spot in the search engine results.

He is a Google Advertising Professional and a DC-Storm Champion.

Darren graduated with a first class honours degree in Computer Science from the University of Essex. Coast Digital is his first job.