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After browsing a few articles on the BBC this morning, I spotted a new addition to the main template: 

A Bookmark With: field is now in place on every single article on the BBC’s website giving users the choice to bookmark each article at Delicious, Digg, Reddit, Facebook and StumbleUpon.

This is a good move by the BBC and will undoubtedly help get their articles more exposure across the web. Not only socially, but the back links generated from these social sites will also provide a great boost for popular articles in the natural search results as well.

The social marketing scene has really gone into hyper speed over the last few months, and with a huge web presence like the BBC picking up on the buzz, we can be pretty sure it’s here to stay.

About the author

As head of our Online Marketing team, Darren has been instrumental in shaping our service offering since joining Coast Digital in 2006.

Darren has a technical background, gaining a first class degree in Computer Science and has amassed a vast amount of experience in all aspects of digital marketing since joining us. He is passionate about all things digital and has worked with a wide range of clients. Darren is a certified Google AdWords Professional.