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Ask has taken a step ahead of Google with its new search privacy tool – AskEraser – which allows users to instantly delete their search history from Ask’s servers.

This is a refreshing move from Ask as concern continues to grow about the amount of data harvested by the other big players in the search market.

Google keeps hold of all your search data for 18 months before it is deleted. Critics of AskEraser have pointed out that search data from Ask will still be passed to Google due to Google Adwords powering advertisements on Ask. This data will not be deleted by AskEraser.

However, it is interesting to see that Ask is listening to the concerns of its users by allowing them to delete personal data if they wish to do so. This is yet another unique selling point from Ask, and one which could explain why their search market share is continuing to grow.

About the author

As head of our Online Marketing team, Darren has been instrumental in shaping our service offering since joining Coast Digital in 2006.

Darren has a technical background, gaining a first class degree in Computer Science and has amassed a vast amount of experience in all aspects of digital marketing since joining us. He is passionate about all things digital and has worked with a wide range of clients. Darren is a certified Google AdWords Professional.