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Google’s surpassed itself again by (according to comScore) powering more than half of all online searches by itself.

That’s right. It sounds insane, but Google powered more searches than Yahoo, Badiu, MSN/Live, NHN, eBay, Time Warner, Ask, Fox and Lycos combined in August this year.

In the UK Google’s grasp is actually much higher, somewhere more in the region of 75% of searches, and this seems to be increasing all the time. It's no surprise then that Google’s share prices have recently gone above the $600 mark!

This makes you wonder, how much longer the other big players such as Yahoo, MSN and Ask will be able to hold on as competitors.

About the author

As head of our Online Marketing team, Darren has been instrumental in shaping our service offering since joining Coast Digital in 2006.

Darren has a technical background, gaining a first class degree in Computer Science and has amassed a vast amount of experience in all aspects of digital marketing since joining us. He is passionate about all things digital and has worked with a wide range of clients. Darren is a certified Google AdWords Professional.