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Google’s surpassed itself again by (according to comScore) powering more than half of all online searches by itself.

That’s right. It sounds insane, but Google powered more searches than Yahoo, Badiu, MSN/Live, NHN, eBay, Time Warner, Ask, Fox and Lycos combined in August this year.

In the UK Google’s grasp is actually much higher, somewhere more in the region of 75% of searches, and this seems to be increasing all the time. It's no surprise then that Google’s share prices have recently gone above the $600 mark!

This makes you wonder, how much longer the other big players such as Yahoo, MSN and Ask will be able to hold on as competitors.

About the author

Darren is an online marketing executive. He joined Coast Digital in 2006. He works with several big clients including Slendertone and Wiltshire Farm Foods. The majority of his work is on affiliate programs but he also has his own PPC and SEO clients, including Symantec and LapSafe.

Darren brings great enthusiasm to his work and really enjoys working on SEO projects. He finds nothing more rewarding than getting a website to the top spot in the search engine results.

He is a Google Advertising Professional and a DC-Storm Champion.

Darren graduated with a first class honours degree in Computer Science from the University of Essex. Coast Digital is his first job.