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Google have unveiled their foray into the world of social bookmarking, a step that keeps them up with the likes of StumbleUpon, Digg, Furl and Del.icio.us.

Shared Stuff works by allowing you to share your favourite pages, push them to other social bookmarking sites, or email them. Feeds are also auto-generated, thumbnails are auto-attached from the site, and visit stats are tracked.

Essentially, the service adds a social element to the existing Google Bookmarks.

It will be fascinating to keep track on the progress of this feature, and to see if Google develop a community social element around it.

About the author

James fronts Online Marketing Consultancy at Coast Digital, developing fully integrated marketing strategies and solutions for brands and organisations. James works to maximise his clients’ return from investment around the core online marketing channels and disciplines, including Search; SEO and PPC, Affiliate Marketing, Social Media, Email, Display and Conversion Rate Optimisation.

James is a certified Google AdWords Professional, is Google Analytics IQ certified, and also provides training, external lectures and workshops on developing online marketing strategy and making the most of the search landscape. He has also authored a number of publications and guides, both technical and strategic.