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Vikki Baker

Yesterday our Content Specialist Pete Fitzgerald delivered another in our popular series of webinars. This one was on the theme of Content Marketing Strategy, as a natural follow on from last year’s ‘Essential Guide to Content Marketing’, which can be downloaded free here:

Content Marketing requires considerable resource investment, and in order for it to succeed you need to do it well, and this takes time.

To achieve high quality content that meets its goals and makes the most of the time you spend on it, you need to take a strategic approach to all elements of Content Marketing.

To this end, in this webinar Pete discussed how to start implementing your Content Strategy via the following structure:

  • Research
  • Creation & Implementation
  • Promotion

If you missed out, fear not. We have now made the recording and slide deck available.

Here is the recording of the session:

If you’d like a copy of the slides from the presentation, they can be found here:

If you have any questions feel free to get in touch or leave us a comment below.

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