The Beginning Of The End For Google Grantspro? What You Need To Know

On 2nd September 2016 Google announced that they were no longer accepting applications for the Grantspro program as part of “new efforts to streamline the program”. After reaching out to Google we have been told that the Grantspro aspect of their popular scheme has been put on hold indefinitely…


What is Grantspro?

In 2011 Google introduced a new Ad Grants feature whereby registered charities were eligible (depending on meeting certain criteria) to receive $10,000 per month in-kind to spend on AdWords advertising.

In addition to this, Google Grantspro offers eligible non-profits an increased budget of $40,000 per month, so long as they conform to the following: