Reporting for Success – This Week at Friday Knowledge Share

Here at Coast Digital, we have a long running tradition of the ‘Friday Knowledge Share’. Every Friday morning, one member of staff makes a short presentation to the rest of the company about something of interest from the world of digital, commentary on a relevant current event or presents a case study.

This week Digital Marketing Executive, James Clark, shared what he learnt from a Google Elevenses session on the reports available in Google Analytics and Adwords and how we can use this information to improve the success of our marketing campaigns.

How data can help us succeed

James Clark talked us through a number of ways we can use reporting to optimise our marketing activity. For example:

The Q & A

At the end of Friday Knowledge Share we always have a Q & A, where other members of the Coast Digital team pose questions or chip in with their experience. Here’s what came out of it this week:

We’ve got plenty more to share

Want to know more about the work we do here at Coast Digital? Read our case studies to see how we use data to create success stories.