Content Marketing Show 2012 – My thoughts

I recently attended the Content Marketing Show in London. It was the inaugural year for this free to attend event, hosted by the same folks who put on the well respected BrightonSEO.

The aim of the conference was to bring together the broad spectrum of people now involved with content marketing; since the huge growth it has seen in the last year or so.

We’ll explore the junction between social media, online PR, SEO & content strategy’

As with BrightonSEO, the conference was designed to be in-depth and provide attendees with practical and implementable information and advice.

Below is a slide deck that I have put together based on what I think were the main takeaways from the day’s various presentations.