The increasing relevance of mobile

Mobile internet usage is exploding and the business case for mobile websites or applications is becoming stronger than ever. According to a recent report from Affiliate Window, smartphone penetration has now reached 45% in the UK, m-commerce has grown by 300% in the last year and on July 9th they exceeded the 2011 total for sales through mobile devices. What does this means for your business? The answer is simple, now is the time to consider your mobile options.

But which is right for you?

Responsive design

Developing websites that respond to screen size of the device being used to access them.

Pros

Cons

Dedicated mobile website

A solution built purely for mobile devices ideal for ecommerce and investor websites.

Pros

Cons

Mobile applications

Creating totally bespoke mobile applications that deliver dynamic experiences to users. Can be successfully used for internal business functions.

Pros

Cons
  • Totally bespoke development processes.
  • Must be downloaded before it can be used.
  • Development needed for different platforms (Apple/Android etc).

Interested in mobile solutions? Get in touch »