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Google AdWords gives green light for gambling websites

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In breaking news today from Google AdWords advertisers will be able to bid on gambling related terms as of the end of this week.

As quoted in the Google’s Advertising Policies:

“Google AdWords allows online gambling advertisements to target Great Britain (England, Scotland, or Wales) as long as the advertiser is registered with the Gambling Commission and provides a valid operating license number. Advertisers based outside the UK and within the European Economic Area who wish to target online gambling ads to England, Scotland, or Wales must be licensed to advertise online gambling in their respective country.”

Read the full Advertising Policy post here.

Obviously there will be some red tape to get through first (registration with the Gambling Commission) before you can officially bid on gambling phrases, but I expect advertisers will be scrambling for the application form in order to get some share of the traffic.

Again this is another move by Google to lessen restrictions on bidding in AdWords. And as with the changes over trademarks in recent months this seems like more revenue opening up for AdWords.

What’s your view on this? Do you think this is a good move by Google? Talk to us.

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